WhatsApp is one of the best ways for businesses to talk with customers. From sharing order updates to sending offers, WhatsApp helps you stay connected easily.
By integrating the WhatsApp Business Meta API with Odoo Community Edition, you can bring smart automation, personalized messages, and instant communication directly into your Odoo system.
This integration helps you manage messages, campaigns, and customer chats all from one place inside Odoo. You can send updates, use templates, or check message delivery without switching tools. Let's see how it helps your business.
Why Integrate WhatsApp Business API with Odoo?
When WhatsApp is linked with Odoo, it connects all parts of your business CRM, Sales, Marketing, and Support.
Messages can be sent automatically when:
- An invoice is confirmed
- An order is created
- A ticket is raised
Instead of using different apps for each task, everything happens inside Odoo, both promotional and regular messages.
Main benefits:
- Fast and direct communication with customers
- Automatic updates for orders, payments, and support
- Ready-to-use templates for quick messages
- Full message tracking and delivery reports
Key Features of WhatsApp Business Meta API Integration
Below are the main features that make this integration powerful and easy to use in Odoo Community Edition.
1. Meta Credential Configuration
The first step is to connect Odoo with your Meta (Facebook) account.Just enter your Access Token, Phone Number ID, and Business Account ID in Odoo settings. Once done, Odoo connects securely with WhatsApp. The setup is simple; no coding or extra tools are needed. This also ensures your messages go through your verified WhatsApp Business Account, helping you build trust with customers.
2. Template Management & Approval
Before sending messages through the Meta API, templates must be approved by Meta.With this integration, you can create, edit, and submit templates directly from Odoo.Templates can be used for many things, like order confirmations, delivery alerts, or payment reminders.Odoo also shows the approval status of each template, so you always know which one is ready to use.
3. Media Carousel Templates
Want to send product photos, menus, or offers in one message? The Media Carousel Template feature helps you do that. You are able to attach multiple files, photos, or videos in one WhatsApp message. It's ideal for companies such as restaurants, stores, or travel agencies that wish to pull customers in visually rather than through text.
4. Limited Time Offer Templates
Offering a sale or festival run? You can send custom messages for flash sales, promotions, or events using Limited Time Offer Templates. You are able to add expiry times, countdowns, or limited-period discounts right from Odoo. This enables you to build enthusiasm and stimulate spontaneous customer action.
5. Dynamic Templates (Variables)
Dynamic templates make each message personal. You can include the customer's name, order number, or delivery date automatically.
For example:
Hello Riya, your order #SO345 has been dispatched and will arrive with you by 12th October.
Odoo pre-populates these details from your records, so you don't have to enter them yourself.
Personal messages make the customers feel appreciated and respond with a higher likelihood.
6. Interactive Buttons
Make your messages more engaging with interactive buttons.
You can add options like:
✅ Confirm Order
❌ Cancel Order
📦 Track Shipment
💬 Contact Support
You can also include buttons that open links, for example, a product page or a payment page.
All button clicks are tracked inside Odoo, helping you understand what your customers do next.
7. Bulk Campaign Messaging with Schedule
With this integration, you can send marketing messages to hundreds of customers at once. Choose your audience, select a template, and schedule your campaign to send automatically at your chosen time. You can send messages instantly or plan them for a future date and time, for example, every Monday at 9 AM. Odoo also controls message flow (batch sending), so your account stays safe under Meta's policy.
8. Message Delivery Tracking
After sending a campaign, Odoo shows you exactly what happened with each message. You can see if a message was sent, delivered, read, or failed all in one dashboard.
You can also generate detailed reports showing:
- Total messages sent
- How many were delivered or read
- Which ones failed
These reports help marketing teams plan better and know which messages work best.
Benefits of WhatsApp Integration in Odoo
- All-in-one communication: Handle all WhatsApp messages from one place inside Odoo.
- Better customer care: Send quick and personal updates to customers.
- Save time: Automate tasks and avoid repeating work.
- Strong marketing: Run campaigns, schedule messages, and check results easily.
- Visual messages: Use pictures and buttons to make your messages more attractive.
- Improved teamwork: Everyone in sales, support, and marketing can use the same tool.
Example Use Cases
E-commerce: Send order confirmations, delivery updates, and promotional offers.
Service Companies: Share appointment reminders or get customer feedback.
Education: Notify students or parents about class schedules or payments.
Travel & Hospitality: Send booking details, itineraries, and travel offers.
Manufacturing: Notify customers about quotes, invoices, or shipment updates.
No matter what your business type is, this WhatsApp and Odoo combination saves time and helps you connect better with customers.
Final Thoughts
Integrating the WhatsApp Business Meta API with Odoo Community Edition makes customer communication easy and smart. You can manage everything from message templates to campaign reports without leaving Odoo.
With features like Meta Credential Setup, Template Management, Dynamic Messages, Media Carousels, Interactive Buttons, Bulk Campaigns, and Delivery Tracking, this app gives your business the power to reach customers faster.
Available on the Odoo App Store by DevIntellecs, this integration helps every business build customer trust, improve engagement, and grow sales all through one of the world's most used messaging platforms.
