Most businesses today already use Odoo to manage sales, CRM, helpdesk, and marketing. Instagram, on the other hand, is one of the most popular platforms for customer communication. When customers send product questions or feedback through Instagram Direct Messages (DMs), your team often needs to respond fast.
Without Odoo Instagram Messenger Integration, you have to keep switching between Instagram and Odoo, which takes time and makes tracking conversations difficult. With this integration, you can manage everything inside Odoo—no more missed messages, no delays, and complete control over your customer chats from one platform.
The result? A smoother workflow, faster replies, and happier customers.
Key Features of Instagram Messenger Integration in Odoo
1. Automatically Fetch Instagram Direct Messages into Odoo Discuss
Once you connect your Instagram account with Odoo, the system automatically pulls all your new direct messages (DMs) into the Odoo Discuss module.
This means every message from your customers appears inside Odoo in real-time, just like a chat.
You don't need to check Instagram separately. Whether a user messages you about a product inquiry, a service question, or sends feedback, you'll see it instantly inside Odoo.
This automation saves a considerable amount of time and ensures no customer message gets lost or ignored.
2. Reply to Instagram Users Directly from Odoo
The integration not only imports messages but also lets you reply directly from Odoo.
You can type your response, attach files, and even include images right from your Odoo Discuss window, just like you would in Instagram.
For example, if a customer messages, “Can you send the price list?” your team can instantly reply from Odoo with a price file attached.
This direct reply system means you no longer have to log into Instagram or switch tabs. Odoo becomes your all-in-one communication hub.
3. Receive Images, Files, and Other Media Sent Through Instagram
Instagram isn't just about text messages; customers often send images, screenshots, or videos when explaining their queries.
With this Odoo integration, all those images and media files appear directly inside the Odoo Discuss chat window.
You can view or download them just like regular attachments in Odoo.
This helps your support or sales team understand the issue better, especially if a customer sends a product image or an error screenshot.
It makes communication clear and complete — no need to jump between platforms or phones.
4. Send Attachments from Odoo Back to Instagram Users
Just like receiving files, you can also send attachments from Odoo to Instagram users.
Whether it’s a quotation, invoice, catalogue, or product photo, you can attach and send it directly through the chat window.
The integration ensures that the attachment reaches the user on Instagram immediately, keeping the flow of communication natural and easy.
This feature is handy for sales teams, customer support, and marketing personnel, as they often have to share documents or product details on the fly.
5. Automatic Contact Creation for New Instagram Users
Every time a new user messages your Instagram page, the integration can automatically create a new contact in Odoo.
This contact will include the user's Instagram handle and conversation history.
Over time, your Odoo contact list grows automatically with your social media audience without any manual data entry.
This is extremely useful for CRM and marketing purposes because you can later analyze and segment these contacts for follow-ups, campaigns, or promotions.
How It Works in Daily Use
Let's look at a simple example.
Imagine you run an online store that sells handmade accessories. A potential customer messages your Instagram page:
"Hi! Can you tell me the price of this necklace and how long delivery takes?"
Usually, you would need to open Instagram, check the message, then look up the product in Odoo, then reply manually.
But with this integration:
- The message automatically appears in Odoo Discuss.
- The system creates a new contact for the Instagram user.
- You check the product details in Odoo and reply instantly — with price and delivery information attached.
- The user receives your message on Instagram right away.
You never leave Odoo, yet you handle the conversation perfectly.
That's how simple and efficient the integration makes things.
Benefits of Managing Instagram Messages Inside Odoo
1. Save Time
No more app switching. You can manage all Instagram conversations inside Odoo, saving you several hours every week.
2. Stay Organized
All customer messages, files, and attachments are kept in one place, linked with customer records.
3. Speedier Response
Odoo Discuss instantly notifies you about the arrival of any new message from Instagram, thus helping your team to respond quickly.
4. Improved Team Collaboration
Multiple team members can view or handle customer messages for consistent communication and no missed queries.
5. Centralized Customer Data
It means every conversation on Instagram is attributed to your CRM or contact list for a full view of every customer interaction.
6. Professional Communication
Reply directly with formatted messages, attachments, and quick responses — making your communication more professional.
7. Improved Customer Experience
Customers get faster replies and better service, directly through the platform they already use Instagram.
Who Can Benefit from This Integration?
- E-commerce Businesses: Manage product inquiries and order questions directly from Odoo.
- Customer Support Teams: Manage service queries more efficiently without toggling between applications.
- Marketing Teams: Track engagement and effortlessly follow up with leads/ prospects.
- Small Businesses: Save time by managing all social media messages from one dashboard.
- Large Enterprises: All customer communication channels should be centrally managed for tracking and reporting.
Why Devintellecs Chose Odoo for Social Media Integration
Devintellecs chose Odoo because it connects every part of a business from CRM and Sales to Marketing, Helpdesk, and Communication. By integrating Instagram with Odoo, it becomes a complete communication hub where everything is managed in one place. This helps reduce manual work and gives better visibility across teams. For example, sales can track Instagram leads, marketing can review message responses, and support can check customer satisfaction, all inside one Odoo system.
Conclusion
Managing Instagram messages inside Odoo is a bright and modern way to simplify communication and boost productivity. With features like automatic message fetching, direct replies, media sharing, and contact creation, your team is able to process every Instagram chat from within Odoo. It saves time, keeps your workflow organized, and ensures faster replies. Whether you run a small business or a large company, this Odoo app brings all of your customer conversations into one powerful system.. Contact Devintellecs today to get started!
